STRATEGIC MANAGEMENT 7TH ED

Τιμή Bestseller: €99,15

Συγγραφέας: Richard Lynch

Εκδότης: Pearson

Κατηγορία: UPPER-INTERMEDIATE

ISBN: 9781292064666

Ημερομηνία έκδοσης: 20/01/2015

Αγορά

20/01

Περιγραφή

"Strategic Management is one of the world's leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths ... Over 70 short case studies to provide easily accessible illustrations of strategy in practice Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline Emphasis on practice throughout with features to help you turn theory into practice Major international strategy cases from Europe, Africa, Asia and the Americas Clear exploration of the key concepts Comprehensive, logical structure to guide you through this complex subject"