ΠΑΡΑΓΓΕΛΙΑ

ΚΑΤΗΓΟΡΙΕΣ

NEWSLETTER

Email

ΝΕΕΣ ΑΦΙΞΕΙΣ

ΝΕΑ ΠΡΟΪΟΝΤΑ

ΠΡΟΣΦΟΡΕΣ

BEST SELLERS 2024

Bestsellers 2024...»
All time Bests...»

GDP:A BRIEF BUT AFFECTIONATE HISTORY HC

Τιμή Bestseller: €27,03

Συγγραφέας: Diane Coyle

Εκδότης: PRINCETON

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780691156798

Ημερομηνία έκδοσης: 27/01/2014

Αγορά
27/01

Περιγραφή

"Why did the size of the U.S. economy increase by 3 percent on one day in mid-2013--or Ghana's balloon by 60 percent overnight in 2010? Why did the U.K. financial industry show its fastest expansion ever at the end of 2008--just as the world's financial system went into meltdown? And why was Greece's chief statistician charged with treason in 2013 for apparently doing nothing more than trying to accurately report the size of his country's economy? The answers to all these questions lie in the way we define and measure national economies around the world: Gross Domestic Product. This entertaining and informative book tells the story of GDP, making sense of a statistic that appears constantly in the news, business, and politics, and that seems to rule our lives--but that hardly anyone actually understands. Diane Coyle traces the history of this artificial, abstract, complex, but exceedingly important statistic from its eighteenth- and nineteenth-century precursors through its invention in the 1940s and its postwar golden age, and then through the Great Crash up to today. The reader learns why this standard measure of the size of a country's economy was invented, how it has changed over the decades, and what its strengths and weaknesses are. The book explains why even small changes in GDP can decide elections, influence major political decisions, and determine whether countries can keep borrowing or be thrown into recession. The book ends by making the case that GDP was a good measure for the twentieth century but is increasingly inappropriate for a twenty-first-century economy driven by innovation, services, and intangible goods."

ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

20/09

HOW TO SELL WITH COMPLETE CONFIDENCE PB

Gavin Presman-John Gordon

Τιμή:   11,11

Αγορά
06/09

GOOD STRATEGY / BAD STRATEGY PB

Richard Rumelt

Τιμή:   13,77

Αγορά
22/08

THE NEW RULES OF MARKETING & PR

David Meerman Scott

Τιμή:   28,39

Αγορά
26/07

ANGEL : HOW TO INVEST IN TECHNOLOGY START UPS HC

Jason Calacanis

Τιμή:   31,80

Αγορά
29/06

THE CURSE OF CASH PB

Kenneth S. Rogoff

Τιμή:   21,61

Αγορά
28/06

TALK LIKE TED PB

Carmine Gallo

Τιμή:   14,29

Αγορά
22/05

REVOLUTION POCHE

Emmanuel Macron

Τιμή:   6,89

Αγορά
17/05
17/05
19/04
19/04

PRE-SUASION PB

Robert Cialdini

Τιμή:   15,88

Αγορά
05/04

DOUGHNUT ECONOMICS

Kate Raworth

Τιμή:   31,80

Αγορά
29/03

PANAMA PAPERS HC

Frederik Obermaier-Bastian Obermayer

Τιμή:   15,88

Αγορά
22/03

NEVER SPLIT THE DIFFERENCE PB

Chris Voss-Tahl Raz

Τιμή:   13,77

Αγορά
08/03

END OF ALCHEMY PB

Mervyn King

Τιμή:   17,47

Αγορά
04/03

THE GENERAL THEORY OF EMPLOYMENT, INTEREST AND MORE PB

John Maynard Keynes-Mark G. Spencer-Tom Griffith

Τιμή:   6,34

Αγορά
01/03

ATLAS OF MANAGEMENT THINKING PB

Edward de Bono

Τιμή:   20,65

Αγορά
27/02

CHAOS MONKEYS : INSIDE THE SILICON VALLEY MONEY MACHINE PB

Antonio Garcia Martinez

Τιμή:   8,15

Αγορά
08/02

ORIGINALS : HOW NON- CONFORMISTS CHANGE THE WORLD PB

Adam Grant-Sheryl Sandberg

Τιμή:   14,29

Αγορά
05/02

CORPORATE COMMUNICATION

Joep P. Cornelissen

Τιμή:   66,76

Αγορά