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DIGITAL MARKETING STRATEGY: IMPLEMENTATION AND PRACTICE

Τιμή Bestseller: €88,98

Συγγραφέας: Dave Chaffey-Fiona Ellis-Chadwick

Εκδότης: Pearson

Κατηγορία: IB - ACADEMIC - INTERNATIONAL SCHOOLS

ISBN: 9780273746102

Ημερομηνία έκδοσης: 11/07/2012

Αγορά
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Περιγραφή

"Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world."

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