ΠΑΡΑΓΓΕΛΙΑ
ΚΑΤΗΓΟΡΙΕΣ
ΝΕΕΣ ΑΦΙΞΕΙΣ
- 8 Αυγούστου
Λατινικά ( Τεύχος Α ) Β Λυκείου - 15 Ιουλίου
Διόφαντος ΟΕΔΒ Σετ Α' Λυκείου (NTYMENΑ) - 15 Ιουλίου
Θρησκευτικά Β' Λυκείου ΧΡΙΣΤΙΑΝΙΣΜΟΣ ΚΑΙ ΘΡΗΣΚΕΥΜΑΤΑ
ΝΕΑ ΠΡΟΪΟΝΤΑ
-
16/05Τιμή: 22,20 19,98-10%
-
23/11Τιμή: 14,90 13,41-10%
-
20/09Τιμή: 11,10 9,99-10%
ΠΡΟΣΦΟΡΕΣ
-
03/11Τιμή: 60,00
-
03/11Τιμή: 50,00
-
03/11Τιμή: 60,00
-
01/07Τιμή: 10,00 3,00-70%
BEST SELLERS 2024
-
Επιβάτης 23Τιμή: 17,70 15,93-10%
-
Αναζητώντας την ελπίδαΤιμή: 17,70 15,93-10%
-
Το μωρό της σοφίταςΤιμή: 18,80 16,92-10%
All time Bests...»
MARKETING 3RD ED PB
![](https://bestseller.gr/images/books/big//1/9780199659531.jpg)
Τιμή Bestseller: €76,11
Συγγραφέας: Paul Baines-Chris Fill
Εκδότης: Oxford University Press
Κατηγορία: IB - ACADEMIC - INTERNATIONAL SCHOOLS
ISBN: 9780199659531
Ημερομηνία έκδοσης: 26/02/2014
ΑγοράΠεριγραφή
"Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry. - How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline? - What social media campaign did Virgin Media decide upon to promote superfast broadband? - How did BBH go about shifting reader perceptions of the Guardian newspaper? - Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers? Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE. Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London. Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired. Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, pro
![](https://bestseller.gr/images/spacer.gif)
IB - ACADEMIC - INTERNATIONAL SCHOOLS
![](https://bestseller.gr/images/books/processed//2/9780198364672.jpg)
CAMBRIDGE CHECKPOINT AND BEYOND COMPLETE ENGLISH FOR CAMBRIDGE LOWER SECONDARY 9
Τιμή: 26,17
Αγορά![](https://bestseller.gr/images/books/processed//5/9781471841705.jpg)
BIOLOGY FOR THE IB MYP 4 & 5: BY CONCEPT (MYP BY CONCEPT)
Τιμή: 41,98
Αγορά![](https://bestseller.gr/images/books/processed//3/9781107564763.jpg)
LE MONDE EN FRANÇAIS: POUR UNE UTILISATION DANS LE CADRE DU FRANÇAIS B POUR LE BACCALAURÉAT INTERNATIONAL (IB DIPLOMA)
Τιμή: 36,52
Αγορά![](https://bestseller.gr/images/books/processed//3/9781471839313.jpg)
ACCESS TO HISTORY FOR THE IB DIPLOMA : RIGHTS AND PROTEST
Τιμή: 33,37
Αγορά![](https://bestseller.gr/images/books/processed//3/9781107616653.jpg)
CAMBRIDGE INTERNATIONAL AS AND A LEVEL CHEMISTRY REVISION GUIDE
Τιμή: 29,42
Αγορά![](https://bestseller.gr/images/books/processed//3/9781292102573.jpg)
WORLD HISTORY: AUTHORITARIAN STATES FOR THE IB DIPLOMA PB
Τιμή: 50,98
Αγορά![](https://bestseller.gr/images/books/processed//7/9780195596267.jpg)
How Brands Grow: Part 2 : Emerging Markets, Services, Durables, New and Luxury Brands
Τιμή: 34,44
Αγορά![](https://bestseller.gr/images/books/processed//2/9781107556232.jpg)
HISTORY FOR THE IB DIPLOMA : PAPER 2 INDEPENDENCE MOVEMENTS (1800-200) PB
Τιμή: 34,90
Αγορά![](https://bestseller.gr/images/books/processed//3/9781447984153.jpg)
PEARSON BACCALAUREATE : HISTORY 20TH CENTURY WORLD: CAUSES PRACTICES AND EFFECTS OF WARS 2ND ED PB
Τιμή: 36,03
Αγορά![](https://bestseller.gr/images/books/processed//2/9781107558892.jpg)
HISTORY FOR THE IB DIPLOMA PAPER 2 AUTHORITARIAN STATES (20TH CENTURY) PB
Τιμή: 36,25
Αγορά