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ESSENTIALS OF MARKETING 5TH ED

Τιμή Bestseller: €77,10

Συγγραφέας: Jim Blythe

Εκδότης: Pearson

Κατηγορία: ALL LEVELS

ISBN: 9780273757689

Ημερομηνία έκδοσης: 30/05/2012

Αγορά
30/05

Περιγραφή

"Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course."

ALL LEVELS

30/05

ESSENTIALS OF MARKETING 5TH ED

Jim Blythe

Τιμή:   77,10

Αγορά
17/05

ESSENTIALS OF OPERATION MANAGEMENT

Nigel Slack-Alistair Brandon-Jones-Robert Johnston

Τιμή:   74,35

Αγορά