ΠΑΡΑΓΓΕΛΙΑ

ΚΑΤΗΓΟΡΙΕΣ

NEWSLETTER

Email

ΝΕΕΣ ΑΦΙΞΕΙΣ

ΝΕΑ ΠΡΟΪΟΝΤΑ

ΠΡΟΣΦΟΡΕΣ

BEST SELLERS 2024

Bestsellers 2024...»
All time Bests...»

PREDICTABLY IRRATIONAL PB C FORMAT

Τιμή Bestseller: €20,65

Συγγραφέας: Dan Ariely

Εκδότης: HARPER COLLINS

Κατηγορία: ΤΕΧΝΕΣ

ISBN: 9780007263585

Ημερομηνία έκδοσης: 02/03/2008

Αγορά
02/03

Περιγραφή

"Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is ""free"" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner."

ΤΕΧΝΕΣ

30/10
06/10

THE WORLD ATLAS OF WINE 7TH ED HC

Hugh Johnson-Jancis Robinson

Τιμή:   63,60

Αγορά
25/09

EAT: THE LITTLE BOOK OF FAST FOOD HC

Nigel Slater

Τιμή:   35,83

Αγορά
25/09

SMASHING PLATES : GREEK FLAVOURS REDEFINED HC

Maria Elia-Maria Elia

Τιμή:   25,43

Αγορά
12/09

E-SQUARED PB B FORMAT

Pam Grout

Τιμή:   17,47

Αγορά
11/09

THE CURIOUS BARTENDER PB

Tristan Stephenson

Τιμή:   27,01

Αγορά
11/09

WHY PROJECTS FAIL 2ND ED PB

ULADZISLAU SHAUCHENKA

Τιμή:   19,04

Αγορά
04/09

IT HC

Alexa Chung

Τιμή:   27,56

Αγορά
28/08

GORDON RAMSAY'S HOME COOKING HC

Gordon Ramsay

Τιμή:   41,34

Αγορά
26/08

THE SECRET DAILY TEACHINGS HC

Rhonda Byrne

Τιμή:   16,53

Αγορά
26/06

SUSHI AT HOME HC COFFEE TABLE BK.

Yuki Gomi

Τιμή:   30,19

Αγορά
27/05

DAVID STARK : ART OF THE PARTY PB

David Stark

Τιμή:   50,88

Αγορά
27/05

HALLUCINATIONS PB

Oliver Sacks

Τιμή:   15,88

Αγορά
15/05

THE EMPATHY TRAP : UNDERSTANDING UNRISOCIAL PERSONALITIES PB

Jane McGregor-Tim McGregor

Τιμή:   15,88

Αγορά
14/05

THE HOT SAUCE COOKBOOK HC

Robb Walsh

Τιμή:   19,06

Αγορά
10/04

HAPPIER AT HOME PB

Gretchen Rubin

Τιμή:   14,29

Αγορά
31/03

NISE IS JUST A PLACE IN FRANCE PB

The Betches

Τιμή:   15,88

Αγορά
28/02

SICILY HC

Mary Consonni-Pamela Sheldon Johns-Edward Park

Τιμή:   31,84

Αγορά
10/02
03/02

RED & WHITE WINE PB

Jonathan Ray

Τιμή:   11,11

Αγορά
26/01

THE SONG OF ROLAND PB

Anonymous-Dorothy L Sayers

Τιμή:   10,11

Αγορά
31/12
30/12