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THE GUTENBERG GALAXY: THE MAKING OF TYPOGRAPHIC MAN - SPECIAL OFFER PB C FORMAT

Τιμή Bestseller: €7,96

Συγγραφέας: Marshall McLuhan

Εκδότης: UNIVERSITY OF TORONTO PRESS

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780802060419

Ημερομηνία έκδοσης: 02/01/1962

Αγορά
02/01

Περιγραφή

"Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers."

ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

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