THE PERSONAL MBA ... A WORLD-CLASS BUSINESS EDUCATION IN A SINGLE VOLUME PB C FORMAT

Τιμή Bestseller: €20,65

Συγγραφέας: JOSH KAUFMAN

Εκδότης: PENGUIN

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780670919512

Ημερομηνία έκδοσης: 31/01/2011

Αγορά

31/01

Περιγραφή

"Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read The Personal MBA. Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. The Personal MBA distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue. This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career."