Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.""/>

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COLLINS BUSINESS ESSENTIALS : CROSSING THE CHASM MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINST

Τιμή Bestseller: €19,03

Συγγραφέας: Geoffrey A. Moore

Εκδότης: HARPER COLLINS

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780060517120

Ημερομηνία έκδοσης: 19/08/2002

Αγορά
19/08

Περιγραφή

"

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace."

ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

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PRINCIPLES OF MARKETING EUROPEAN EDITION 7TH

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