Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.""/>

ΠΑΡΑΓΓΕΛΙΑ

ΚΑΤΗΓΟΡΙΕΣ

NEWSLETTER

Email

ΝΕΕΣ ΑΦΙΞΕΙΣ

ΝΕΑ ΠΡΟΪΟΝΤΑ

ΠΡΟΣΦΟΡΕΣ

ΔΙΑΓΩΝΙΣΜΟΙ

BEST SELLERS 2024

Bestsellers 2024...»
All time Bests...»

COLLINS BUSINESS ESSENTIALS : CROSSING THE CHASM MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINST

Τιμή Bestseller: €19,03

Συγγραφέας: Geoffrey A. Moore

Εκδότης: HARPER COLLINS

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780060517120

Ημερομηνία έκδοσης: 19/08/2002

Αγορά
19/08

Περιγραφή

"

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace."

ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

31/12

IMMUNITY TO CHANGE HC

Kegan / Lahey

Τιμή:   34,45

Αγορά
03/12

THE RETURN OF DEPRESSION ECONOMICS AND THE CRISIS OF 2008 PB B FORMAT

Paul Krugman

Τιμή:   11,65

Αγορά
29/11

CREATIVE CAPITALISM: BILL GATES, WARREN BUFFETT & OTHERS HC COFFEE TABLE BK.

MICHAEL KINSLEY

Τιμή:   27,01

Αγορά
26/11

INFLUENCE HC COFFEE TABLE BK. - SPECIAL OFFER HC COFFEE TABLE BK.

Mary-Kate Olsen-Ashley Olsen

Τιμή:   7,00

Αγορά
05/10

THE HALO EFFECT HOW MANAGERS LET THEMSELVES BE DECEIVED PB B FORMAT

Phil Rosenzweig

Τιμή:   10,17

Αγορά
01/10

THE BOTTOM BILLION WHY THE POOREST COUNTRIES ARE FAILING AND WHAT CAN BE DONE ABOUT IT PB B FORMAT

Paul Collier

Τιμή:   14,29

Αγορά
08/09

THE AGE OF TURBULENCE ADVENTURES IN A NEW WORLD PB B FORMAT

Alan Greenspan

Τιμή:   17,47

Αγορά
06/08

PENGUIN GREAT IDEAS : THE NVISIBLE HAND PB A FORMAT

Adam Smith

Τιμή:   7,93

Αγορά
29/05

TRANSPARENCY: HOW LEADERS CREATE A CULTURE OF CANDOR 1ST ED PB

Warren Bennis-Daniel Goleman-James O Toole-Patricia Ward Biederman

Τιμή:   23,40

Αγορά
29/04

THE SHOCK DOCTRINE THE RISE OF DISASTER CAPITALISM PB B FORMAT

Naomi Klein

Τιμή:   20,65

Αγορά
16/04

SALES & SERVICE FOR THR WINE PROFESSIONAL PB

Brian K. Julyan

Τιμή:   61,99

Αγορά
03/04

CORPORATE RISK MANAGEMENT PB

Tony Merna-Faisal F. Al-Thani

Τιμή:   77,97

Αγορά
13/03

MANAGING INNOVATION, DESIGN 2ND ED PB

Bettina von Stamm

Τιμή:   103,33

Αγορά
29/02

WHAT GOT YOU HERE WONT GET YOU THERE PB

Marshall Goldsmith

Τιμή:   15,88

Αγορά
30/01

THE SPEED OF TRUST PB B FORMAT

Stephen M. R. Covey-Rebecca R. Merrill

Τιμή:   14,29

Αγορά
10/01

THINK AND GROW RICH PB

Napoleon Hill

Τιμή:   11,11

Αγορά
04/01

EVERYTHING IS NEGOTIABLE PB

Gavin Kennedy

Τιμή:   15,88

Αγορά
04/01

THE ECONOMIC NATURALIST WHY ECONOMICS EXPLAINS ALMOST EVERYTHING PB B FORMAT

Robert H Frank

Τιμή:   15,88

Αγορά
31/12

THE ECONOMICS OF TRANSFER PRICING HC

Lorraine Eden

Τιμή:   496,08

Αγορά
05/09

MAKING GLOBALIZATION WORK THE NEXT STEPS TO GLOBAL JUSTICE PB B FORMAT

Joseph Stiglitz

Τιμή:   11,65

Αγορά
20/08

THE 21 IRREFUTABLE LAWS FOR LEADERSHIP: FOLLOW THEM AND PEOPLE WILL FOLLOW YOU HC

John C. Maxwell

Τιμή:   24,64

Αγορά
31/07

INEQUALITY AND POVERTY RE-EXAMINED PB

Stephen P. Jenkins-John Micklewright

Τιμή:   35,02

Αγορά
08/05

UP THE ORGANIZATION HC

Robert C. Townsend-Warren Bennis

Τιμή:   29,26

Αγορά
02/05

FOOLED BY RANDOMNESS PB B FORMAT

Nassim Nicholas Taleb

Τιμή:   11,65

Αγορά
02/05

THE LONG TAIL THE GUILTY SECRETS OF RICH NATIONS & THE THREAT TO GLOBAL PROSPERITY PB

Chris Anderson

Τιμή:   14,29

Αγορά
27/02

59 CHECKLISTS FOR PROJECT AND PROGRAMME MANAGERS PB

Rudy Kor-Gert Wijnen

Τιμή:   79,50

Αγορά
21/02

VERY SHORT INTRODUCTIONS : ECONOMICS PB A FORMAT

Partha Dasgupta

Τιμή:   11,01

Αγορά
21/01

METHODS FOR APPLIED MACROECONOMIC RESEARCH PB

Fabio Canova

Τιμή:   104,73

Αγορά
45678910(11) 1213από 13