Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.""/>

ΠΑΡΑΓΓΕΛΙΑ

ΚΑΤΗΓΟΡΙΕΣ

NEWSLETTER

Email

ΝΕΕΣ ΑΦΙΞΕΙΣ

ΝΕΑ ΠΡΟΪΟΝΤΑ

ΠΡΟΣΦΟΡΕΣ

ΔΙΑΓΩΝΙΣΜΟΙ

BEST SELLERS 2025

Bestsellers 2025...»
All time Bests...»

COLLINS BUSINESS ESSENTIALS : CROSSING THE CHASM MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINST

Τιμή Bestseller: €19,03

Συγγραφέας: Geoffrey A. Moore

Εκδότης: HARPER COLLINS

Κατηγορία: ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

ISBN: 9780060517120

Ημερομηνία έκδοσης: 19/08/2002

Αγορά
19/08

Περιγραφή

"

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace."

ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

30/01

THE SPEED OF TRUST PB B FORMAT

Stephen M. R. Covey-Rebecca R. Merrill

Τιμή:   14,29

Αγορά
04/01

EVERYTHING IS NEGOTIABLE PB

Gavin Kennedy

Τιμή:   15,88

Αγορά
04/01

THE ECONOMIC NATURALIST WHY ECONOMICS EXPLAINS ALMOST EVERYTHING PB B FORMAT

Robert H Frank

Τιμή:   15,88

Αγορά
31/12

THE ECONOMICS OF TRANSFER PRICING HC

Lorraine Eden

Τιμή:   496,08

Αγορά
05/09

MAKING GLOBALIZATION WORK THE NEXT STEPS TO GLOBAL JUSTICE PB B FORMAT

Joseph Stiglitz

Τιμή:   11,65

Αγορά
20/08

THE 21 IRREFUTABLE LAWS FOR LEADERSHIP: FOLLOW THEM AND PEOPLE WILL FOLLOW YOU HC

John C. Maxwell

Τιμή:   24,64

Αγορά
31/07

INEQUALITY AND POVERTY RE-EXAMINED PB

Stephen P. Jenkins-John Micklewright

Τιμή:   35,02

Αγορά
08/05

UP THE ORGANIZATION HC

Robert C. Townsend-Warren Bennis

Τιμή:   29,26

Αγορά
02/05

FOOLED BY RANDOMNESS PB B FORMAT

Nassim Nicholas Taleb

Τιμή:   11,65

Αγορά
02/05

THE LONG TAIL THE GUILTY SECRETS OF RICH NATIONS & THE THREAT TO GLOBAL PROSPERITY PB

Chris Anderson

Τιμή:   14,29

Αγορά
21/02

VERY SHORT INTRODUCTIONS : ECONOMICS PB A FORMAT

Partha Dasgupta

Τιμή:   11,01

Αγορά
21/01

METHODS FOR APPLIED MACROECONOMIC RESEARCH PB

Fabio Canova

Τιμή:   104,73

Αγορά
02/01

WINNING PB A FORMAT

Jack Welch-Suzy Welch

Τιμή:   14,29

Αγορά
31/12

CHINA SHAKES THE WORLD A RISE OF A HUNGRY NATION PB B FORMAT

James Kynge

Τιμή:   14,29

Αγορά
01/11

INSTITUTIONS,BEHAVIOUR AND ECONOMIC THEORY: A CONTRIBUTION TO CLASSICAL-KEYNESIAN POLITICAL ECONOMY PB

Heinrich Bortis

Τιμή:   103,33

Αγορά
19/10

PENSION FINANCE HC

David Blake

Τιμή:   104,46

Αγορά
04/10

FREAKONOMICS A ROGUE ECONOMIST EXPLORES THE HIDDEN SIDE OF EVERYTHING PB A FORMAT

Steven D. Levitt-Stephen J. Dubner

Τιμή:   9,52

Αγορά
24/07

COLLINS BUSINESS ESSENTIALS : THE WISDOM OF TEAMS CREATING THE HIGH-PERFORMANCE ORGANIZATION PB B FO

Jon R Katzenbach-Douglas K Smith

Τιμή:   19,03

Αγορά
19/06

THE PSYCHOLOGY OF SELLING

Brian Tracy

Τιμή:   15,15

Αγορά
05/04

FREAKONOMICS PB B FORMAT

Steven D. Levitt-Stephen J. Dubner

Τιμή:   13,77

Αγορά
28/01

ELEMENTS OF SHIPPING PB

Alan Edward Branch

Τιμή:   79,48

Αγορά
18/12

COMPUTATIONAL ECONOMICS PB

David A. Kendrick-P. Ruben Mercado-Hans M. Amman

Τιμή:   132,29

Αγορά
31/08

BUILT TO LAST : SUCCESSFUL HABITS OF VISIONARY COMPANIES PB

James Collins-Jerry Porras-Jim Collins

Τιμή:   34,45

Αγορά
19/08

ROAD TO SERFDOM PB

"Friedrich, A. Hayek"

Τιμή:   15,90

Αγορά
07/04

BEYOND TRADITIONAL MARKETING PB

Kamran Kashani-Jean-Pierre Jeannet-Jacques Horovitz-Sean Meehan

Τιμή:   71,87

Αγορά
31/10

PROJECT RESCUE AVOIDING A PROJECT MANAGEMENT DISASTER 2ND ED PB

Sanjiv Purba-Joseph Zucchero

Τιμή:   77,91

Αγορά
24/06

THE JOY OF MIXOLOGY HC

GARY REGAN

Τιμή:   38,16

Αγορά
28/04

THE TRUTH ABOUT MARKETS PB

John Kay

Τιμή:   20,65

Αγορά
23456789(10) 11από 11